Coca Cola - Brand Equity

ADVANCED DIPLOMA IN BUSINESS MANAGEMENT
SCHOOL OF move EDUCATION

HONG KONG BAPTIST UNIVERSITY



Subject Code: 09-MKG4010









[pic]

BRAND & BRAND EQUITY



6 October 2011

By
Amelie, Shan Shan Chong
savant No: 210303575
Table of Contents

1. Abstract.......3
2. shop & cross off Equity
2.1 Brand ......................................................................3
2.2 Brand Equity............4
3.Coca-Cola Company
3.1Introduction to Coca-Cola Company...........5
3.2History of Coca-Cola Company...........5
4. SWOT Analysis...... ........................7
5. specialisation..........7
6.Power of Brand............8
6.1Improved Perceptions of Product Performance...8
6.2greater Loyalty8
6.3 little Vulnerability to Competitive Marketing Actions....9
6.4Less Vulnerability to Crises...10
6.5Larger Margins...11
6.6More Inelastic Consumer Response...



11
6.7 great Trade Cooperation.12
6.8Increased Marketing Communications Effectiveness12
6.9 realistic Licensing Opportunities......13
7.Conclusion.........13
8. References..........15




Total: 3482 words

1. Abstract

The purpose of this paper is to study how high-pitched brand equity provide a number of militant advantages to company. Coca-Cola Company is used to be the example of the Worlds Top 10 Most Valuable Brand.


2. Brand & Brand Equity

2.1 Brand

A brand is a name, term, sign, symbol, slogan or a combination of them intended to identify the goods and services of...If you want to compress a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .