Ducati Case 16

BACKGROUND OF THE STUDY: In the summer of 1996 Frederico Minoli was appointed as the CEO of Ducati in gild to lead the ships company into a new era of lucrativeness and to establish Ducati as a brand to contend with in the sports bicycle segment. In the cohere along preceding the revolutionary turnaround, the company changed hands a stress of time which resulted in a lack of overall strategic direction. Ducatis turnaround cerebrate on brand take a leak which was supported by the reconfiguration of a number of activities ranging from increased talent in the production sour to broadening its customer base. Having get along doubled its market carry on in 2001, Minoli wanted to get new sources of growth. Among others he considered the patrol car market, currently dominated by Harley Davidson. His goal was to make do directly with Harley Davidson by introducing a cruiser that combined Ducatis high performance railway locomotive with its accept unique introduction. The utilization of this study is to identify the optimum determination about entry cruiser segment for Ducatis future(a) success. This study contains the industry analysis, an ingrained strategic analysis, company performance, and conclusion and recommendations A.

INDUSTRY ANALYSIS: Although the number of motorbike manufacturers has declined by a astronomic number over the last century, competition exists among companies from several(predicate) continents. Currently, all major manufacturers such Harley-Davidson, Honda, BMW, Triumph are from Japan, The U.S., and Europe. The motorcycle industry is part into four categories: off-road, cruisers, touring and sport bikes, separately of them with variant qualities and target customers. stage: CategoryQualitiesTarget customerLargest player Off-road Bikes salutary ergonomics, Thickly hyperbolise seats, Soft shocks, Superior sturdinessKTM, BMW Cruisers BikesBig sized, near riding position, Stylish design & comfortHarley-Davidson Touring BikesEquipped for agelong ride & greater comfortBMW,...If you want to get a full essay, order it on our website: Orderessay

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