Manchester United - Stakeholder Mapping (16/20)

[pic] 4G Corporate Strategy Assignment 2 book of instructions: Please, read the Manchester United break c arefully, then, answer the questions using the templet provided. Format: - Individual based - serviceman face: Times freshly Roman, 12, single space - Max 4 pages (See below) o Page 1 (list of stakeholders) o Page 2 (Stakeholder procedure : actual website from the case) o Page 3 (Stakeholder purpose: like situation) o Page 4 (Justify the preferred mapping) observe of the student: ____________________________________ classify: Question 1: itemisation of the stakeholders Shareholders. They roleplay an increasing lodge in for clubs listed on the stock exchange, whirl them the first step to break their financial performance, more as a transgressnership than a football game game game game club. They seek return on coronation when they invest their money. Football clubs shareholders lots invest in football to benefit from its media exposition or to pose advantages like draw a bead on to to games, meetings with players. Fans. Clubs consider them as customers basically. They are still considered as footballs main tar ticktack, barely for merchandising and medias audience.

As customers, they expect from an organisation, a unsloped quality product and service. Fans do not care around the size of the net turn a profit of the club they support. But football fans shake an emotional wireless link with `their squad, a pleasing of identification. Their first expectation is the team to win. So they urgency the outdo players to play for their team and they ceaselessly throw away twinge on clubs to buy them. Clubs turn back that fans are meaty for them and that they incite their strategy, thats why they are considered as very Copernican stakeholders. Fans in any case represent an important part of clubs income. Players and Coaches. They are at the total of this business. Players and coaches are employees of the clubs and so perk up similar expectations: to get nonrecreational for their work, to be trained and to have good working...If you want to get a full essay, array it on our website: Orderessay

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