Q: "Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 3 DIRECT MARKETING

sales Promotion gross sales progress affects the objective of a good or produce differently to advertise. Whereas advertise is designed to create awargonness and thought the role of sales advancement is mainly to elicit an gain purchase from the potential customer. one time again sales forward motion doesnt seem as stylish or sophisticated as mass media advertising to date it has grown at an yearbook rate of about 9-12 percent. In comparison advertising spending has only grown at an annual rate of 6-8 percent. (Semenik, pg 384) gross sales furtherance is a manikin of bubble term which includes sales techniques much(prenominal) as coupons, competitions, sampling and psychometric test offers and overlap berth vindicatory to name a few. These elements of sales advancement are primarily designed to stimulate neat term demand for a product or service where as advertising by and large cultivates long term demand. Sales promotion is also cognise to cause customers to switch brands because of large-hearted discounts or rewards created finished and through sales promotion. Most advertisers on the other hand tramp to promote brand loyalty. Sales promotion sack up also puzzle an important factor in a well-conceived IMC plan. A honest and intrinsically satisfying view of IMC is that the messages conveyed by each of the promotional tools should be harmonised so that audiences perceive a accordant image of a product or organisation.

One sort of this perspective is that the key opthalmic triggers (design, colours, form and tag line) support in advertising should be replicated across the range of promotional tools used, especially sales promotion. The more(prenominal) the proposition of a promotion can be tied nowadays to the advertising campaign, the more come to these messages will generally afford on the consumer. unless as unproductive or poor integrating amidst advertising and sales promotion can have an hostile effect on a brand. A company such(prenominal) as BMW which... If you want to educate a full essay, flummox it on our website: Orderessay

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