Risk and crisis management in tourism industry

Although in the naked as a jaybird millenary the touristry industry is growing, the set out four years draw experienced tragic incidents. aver still have in their memories the terrors of 11th September 2001, in New York, Washington D.C and pappa (Han, 2005). Additionally, as the same causation states (2005, p.2), in 2003?? international give out in the Asia-Pacific region was devastated by Severe Acute respiratory Syndrome and the Iraqi War?In the year 2004, the catastrophic tsunami touched many South Asian countries also having a damaging influence on the tourism industry (Han, 2005). Despite near reports affirming that there will be recovery of tourism in these regions (WTO, 2005), all the tragic events that happened in the first years of the new millennium ?? have negatively affected individuals perceive guess of international travel? (Han, 2005, p.2). The conceit of sensed risk was introduced in the 60s by Bauer within the burn down of consumer behaviour (Dolnicar, 2005). This concept is not specifically constructed for tourism, but mass be applicable to former(a) economic activities (Dolnicar, 2005). Following Schiffman & adenylic acid; Kanuk´s (2000, cited in Han, 2005, p.13) statement, the comprehend risk has two applicable aspects: unbelief and consequences.

These authors define sensed risk as?? the dubiousness that consumers face when they cannot foresee the consequences of their procure decisions?As Dolnicar (2005) states, the level of perceived risk is different for for each one destination, as well as for each sub-segment of tourists. The understanding of this whitethorn be a peachy basis to make an optimization of the ?? marketing communication messages to room of speaking tourists concerns more in effect? (Dolnicar, 2005, p.197). There are perceived risks that have negative connotations and another(prenominal) kind of perceived risks, unsounded in a lordly way which is sought advisedly by tourists, that is ?? sensation-seeking behaviour ?? (Dolnicar, 2005, p.197). Additionally, Han (2005) affirms that the... If you pauperism to get a adept essay, set it on our website: Orderessay

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