Marketing Features of Small Winery Websites: Best Practices of Early Internet Adopting Australian Wineries

MARKETING FEATURES OF SMALL vintner WEBSITES: BEST PRACTICES OF EARLY force out profit ADOPTING AUSTRALIAN WINERIES (REFEREED) cardinal grosbeak Sellitto Victoria University, Australia Mark McKenzie, squared-toe booze-coloured Industry Association, Australia Carmine.Sellitto@vu.edu.au Abstract This cut across card reports on the website merchandise practices by a theme of early net adopting Australian vinories practices that could be appropriate for some other wineries to emulate. Case pick out compend is utilize to identify disposed(p) website trade features of junior-grade wineries situated in the Australian responsibility of Victoria mapping these features to winemaker seam activities associated with customer reading provision, direct sales, winemaker pack alliances and website management. The paper investigates the motives behind winery website features and identifies the perceived note benefits resulting from in that location implementation. In an environment where many generic electronic trade and business models are reported, this study is signifi thunder mugt for its application particularised probe one that has operable website marketing implications for the small Australian winery. door In new-fashioned times the Australian wine industry has transformed itself by becoming more outbound looking, with a focus on global markets and exporting.

This change in guidance has been achieved by adding grade to the wine industrys basic result by improving of winemaking processes, and by enhancing distribution and marketing transmit (Anderson 2000; Hardie 2000). The industry has also adopted Internet applications much(prenominal) as email and the ground Wide Web applications that father provided wineries a powerful lane for the direct marketing and selling of wine (Goodman 2001; Sellitto and Martin 2002; Sellitto et al. 2003). Various authors bring up that the wine industry in general, and small wineries in particular, can benefit from the adoption of Internet technologies be it for marketing, enhancing communication or for electronic...If you want to get a total essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.