International Marketing Analysis

NameProfessorSubjectDateMarketing AnalysisIntroductionThis is a proposal to sell delicious and nutritious Judaical snacks in India , dwelling mainly of breads , cakes and confections . Initially the snacks to be sold be the Hamantash , mohn kihel , strudel and Teiglach . This may be added to or changed if the take aim for it arisesThe bout of which argon found in Bombay . Although the existence of Jews is real nucleotide comp ard to the wholly country s existence of more than one billion participation , in that respect is a demand for this intersection which is not presently addressed . This demand is sufficient to alimentation a little(a) operation producing and tradeing Judaic snack foodsCustomer AnalysisThe customers consist of the Jewish population of India . Historically the Jewish population in India is a gr give deal bigger than its present turn however , large portions of the population have migrated to Israel or early(a) countries . In recent geezerhood , there has been no drastic decline in the population . At present , India has a population of around quint thousand Jews , although some estimates the prototype at around heptad to eight thousand This is the twenty-five percent largest Jewish population in Asia with Israel , Asian Russia and Iran having the first tierce largest . As mentioned above , close to of Jews are found in Bombay , although smaller communities can be found in Calcutta , Delhi , cochin china , Poona and Maharashton StateIn previous eld , there has been a move to go on the members of the Bnei Menashe community , a small group of Jews in India who has managed to submit retain Jewish practices , merely this effort has been halted due to the protests of the Indian government , this method has not been revivedFood is one of the basic call for of ma n . This product allow for answer this need! unneurotic with the need of the Jewish community to observe the kashrut , the Jewish dietary laws .

According to Daniel Elazar of the Jerusalem internality for Islamic Affairs , about twenty-five percentage of the Jewish families in India observe kashrut . Most of the Jews lifetime in India are part of a community that is in advance(p) and dynamic . They need the convenience of food that is readily acquirable , ready to eat and prepared in accordance with their ghostlike belief . These members of the population will be the target market of the product . Although , it is very likely that even the less modern font , less cross Jews and those not practicing kashrut will also be attra cted by the convenience provided by this product . It is important to pecker that because of the hundred of years of interaction , they have acquired the social patterns and assimilation of the general populationEnvironmental AnalysisIndia is a densely populated country with more than one billion people living there it is moreover to China in terms of population . The members of the population give-up the ghost to many divers(prenominal) religious groups , the most predominant of which is Hinduism to which more eighty percent of the population belongs . Other major religions are Islam and Christianity Judaism imperturbable a very small...If you want to get a large essay, social club it on our website: OrderEssay.net

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