Starbucks Strategic Plan

University of Phoenix Table of Contents Executive Summary Starbucks is the world(a) market leader in the cocoa market, with more than 16,850 coffee shops in more than 50 countries, (Hoovers 2011, Starbucks, 2011). However, despite the - $10.71B in sales and its annual growth rate of 9.4 percent, the caller-up faces a occur of challenges, which includes an increasing level of competition and economic climate. The news paper publisher will provide an overview of the issues and identify several contrastive strategies that tail end be used by the company to address them. This paper will also distinguish surrounded by strategy and tactics, suffice an environmental analysis, apply strategic select to achieve long objectives, identify critical success factors for jut implementation, and grand strategies planning and selection. Finally, this paper evaluates Starbucks organizational strengths and w eaknesses for meeting long-term objectives in the nigh 5 years. Company Background Starbucks tummy (Starbucks) is a publically traded company on the NASDAQ and the number superstar specialty coffee retailer in the world, (Hoovers - Starbucks, 2011).

Since 1971, Starbucks has been roasting the highest flavour Arabica coffee in the world. Globally, the company has a wide direct of branded consumer products outside(a) of its retail stores, which include Starbucks, Seattles Best Coffee, Tazo teas and Frappuccino, (ReportLinker, 2011). Starbucks operates in the join States, the Asia Pacific region, Greater China (China, Hong Kong, Macau and Taiwan), the Europe Middle easterly Af rica (EMEA) region, and Latin America. The c! ompany is headquartered in Seattle, Washington, and employs about 142,000 people, (Starbucks, 2011). Vision narration The companys slew is to become national company with values and command principles that employees could be proud of, (Starbucks Vision, 2004, para 3). Mission Statement Starbucks guardianship is to to shake and nurture the human spirit - unitary person, one loving cup and one neighborhood... If you want to get a full essay, rescript it on our website: OrderEssay.net

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