'The hypodermic syringe model sees the media audience as passive and easily influenced and manipulated by the mass media.' Assess this,referring to sociological evidence and arguments.

The hypo syringe model is a theory of media labour on audience. The term is used to describe interaction amidst the media and ordinary belief, offering the concept of people becoming moved(p) by the teaching injected into them through their information medium. (For utilisation, television viewing audience would perk up their minds injected with sex and violence after watching as hygienic many graphically violent programmes, and this would affect their views and behaviour). The model tends to hit contemporary society, as Greg Philo, a challenger of this theory says: composed of disconnected undivideds who were subject to powerful and effective propaganda messages which they received and then reproduced... An deterrent example of the hypodermic syringe model in action could be applied to the murder of Jamie Bulger, before which the two appallingly immature murderers of the toddler had been discussing violent films that they had seen. It is generally believed that th e films that the two had watched affected their behaviour, power them to want to try out some of the things they had seen on screen. However, problems with this model is that it tends to view the exclusive as a passive member of a tower audience with no will or opinions of their own; it disregards opposite factors and differences in individual reception of media messages.

The general view is that the hypodermic syringe model is an outdated early attempt by sociologists and psychologists to explain the relationship between the public and the media. Is it really manageable for people to receive the media message unadulterated and in its agree? Even if they do, how will it affect th eir behaviour, if indeed it does? Audiences! are non blanched sheets of paper on which media messages can be create verbally; members of an audience will have prior attitudes and beliefs, which will regularize how... If you want to get a full essay, order it on our website: OrderEssay.net

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