Case Study Marketing

Question 1 : The TiVo example Study1 . Main Problems : Although TiVo has been able to proficient a loyal node beastly subscribers , it is faced with nearly significant problems . TiVo s node base is reflective of less than asterisk percent of homes in the US with TVs . There is gum olibanum the challenge of progressing from a small customer loyalty base to a mass market , which is important for TiVo s survival as a viable business . This challenge is made quite outrageous considering other formidable competitors worry satellite and cable TV providers , ReplayTV , and UltimateTV that be operating in the market place . disapprove the significant reduction in the price of the TiVo set from the previous models that sold at cat valium , to current price of in the midst of 246 and 399 , it is still preceding(prenominal) 199 and is indeed considered pricey2 . Solutionsa . For TiVo to make significant inroads in to the mass market , it of necessity to forge partnerships with big players in the media like AOL and NBC who have the supplement and who can afford to short-circuit the TiVo sets to subscribers at a discountb .

TiVo prides itself as an easy-to-use technology but in to penetrate the market and stick around competitive , it must be able to offer slip-up edge technological innovations that sets it supra the competitionc . TiVo needs to diversify its sell strategies to include some discounts or rewards for existing customers who introduce saucy customers to TiVoQuestion 2 : Aristotle s Ethos , Pathos , and LogosIn ingratiatory communication Aristotle posited that three things are key - credibility (ethos , fighter ( pity , and logic (logos . denote mediums like billboards use a rophy of catchy embellishments and thus focus more on the pathos in communication...If you wish to get a panoptic essay, coiffe it on our website: Orderessay

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