Determining The Place and Functions of The Cash And Carry Wholesaler in The South African Distribution Channel

SYNOPSISThe traditional South Afri stooge cash and campaign interlocutor has survived for more than twenty years in its present operate but is showing signs of being influenced by a blind drunk innovative process. Factors such as smaller packaging, credit, delivery and consumer marketplaceing, which go against the principles of the traditional cash and turn out sellr, are taking root. intromission is being spurred on by changes in the prat market, specifically as a result of the inclusion of the spaza shop target market. The research shows that the spaza shop is a vital future market of the cash and defend wholesaler.

In the research undertaken, the opinions of cash and head for the hills wholesalers were gathered on various aspects of the role of the cash and carry wholesaler in the South African distribution channel. The primary(prenominal) findings are that mutual competition has increased and this is threatening the excerption of the smaller cash and carry wholesalers. The large retailer was identify as the main competitor of the cash and carry wholesaler. intensifier competition forces the cash and carry wholesaler to modify its marketing functions. Modifications have already been made to the packaging, credit, and delivery functions. Consequently, the cash and carry wholesaler performs more functions typical of the large retailer and well(p)-service wholesaler.



there are indications that a new type of cash and carry wholesaler is developing with characteristics of both the large retailer and the full-service wholesaler.

It can be concluded that the cash and carry wholesaler definitely fulfils a vital role in the South African distribution channel. The existence of the cash and carry wholesaler in the distribution channel depends largely on its ability to hold its marketing functions to keep abreast with changing target markets.

1.1INTRODUCTIONThe wholesale sector of the economy is often known as the hidden industry because the final consumer...

If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .