Marketing Review of Baby Gap ads in Real Simple Magazine

Marketing Executive Point of sop up:

The information available in this answer for is only valuable if you perform the research on a consistent on going basis, because by sounding at only one issue and evaluating performance of the ads ground on averages of other ads in the past is and stupid. As long as the measurement scale remains the alike it is possible to get valuable information by equivalence the scores ones ads had in previous issues to the scores for this particular issue. some other problem with these survey results is that the sample size is small. Only 276 nation participated in the survey and these people were asked to look at and survey 40 ads in a short period of time. Depending on the page number ones ad is on, can affect the ratings. The foregoing on in the publication, the more likely the participant in the survey is answering openly and honestly, after about 10 ads people easily lose their focus and rush sound to get through it. Another problem with the people surveyed is that no other information about these people was given. There is no indication on income levels or education or ethnicity or locality. Many things can bias this information and the lack of these facts makes the report of little use to me as an advertiser.



Without knowing the demographics of the population surveyed, an advertiser can not know who their customer truly is. The info gathered here, while thorough and pleasing to the eye is just at the very top surface level of marketing. Id be interested to know if this research is a longitudinal get hold of where they use the same people issue after issue, or if it is just a random sample survey.

Advertisers Point of View:

Methodology: To gain information on the...

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