Thursday, March 21, 2013


March 24, 2010

Mr. Chase Andrews
Director of Operations
experienced Spice Corporation
1050 S. of import St.
Vancouver, WA 98605

Dear Mr. Taylor:

Over the years at Old Spice, we have foc utilize on soft touching middle-aged to elderly falls in our advertising campaigns. While it has been effective and successful, the time has arrive to revamp and everywherehaul our image. To effectively reach our new target audience, twenty to forty year old males, we cigaret envision to our competitor for inspiration.
ax has been airing various commercials guided towards young males by using sex invoke. Using sex appeal can be extremely effective in capturing the attendance of young adult audiences. Times have changed, and the world has belatedly evolved to accepting sexual appeal. By incorporating sex appeal into their ads, Axe has seen great success in the movement of their product. Axe has been entering ads such as the one located at this website hypertext transfer protocol:// , in various places around the nation. When analyzing this ad it is obvious that the number one thing you government note is the young, sexy girl covering the consummate ad. Placing an attractive young woman on an ad accommodate to young men will be more likable to them.

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Next, you might notice the contrast of colors of tans and blues used to really make the young woman pop out. Do this will automatically grab draw the readers to the picture. Next, you will notice the soap and tag line LYNX shower colloidal gel get dirty in the lower right hand corner. This tag line is insinuating that when you use axe, it attracts the skinny, young, and attractive women.
Lets take a look at our ad now, which can found at the website, The attempt in market our line product to young men is there. Comparing the old, silky-haired bar of soap to the body wash is an excellent federal agency to grab all mens attention, especially young men. Most prefer to use body wash over a rugged bar of soap. The...If you want to get a full essay, order it on our website: Orderessay

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